We run Google Ads for B2B companies. Aimed at the enquiries that turn into customers, not at as many submitted forms as possible.
Over €1 million in ad spend managed
Not on volume, but on the searches of people looking for a supplier right now. In B2B that is a small group, and it is exactly the group you need.
Your deal closes weeks later, in a conversation or in your CRM. Without feeding that back to Google, the algorithm optimises for form fills instead of customers.
B2B keywords attract students, job seekers and competitors. A solid list of exclusions often saves a quarter of the budget.
Google catches people already searching. LinkedIn reaches the job titles and companies that are not searching yet but are your audience. Together they cover the whole cycle.
Forms, phone calls and quote requests measured separately through Google Tag Manager and server-side conversions. Otherwise you are steering on a number that means nothing.
Figures from live accounts over the last thirty days, anonymised. Results vary by sector, budget and competition.
Everything you spend goes to Google. We charge a management fee only, never a percentage of your ad budget.
Cancel any month. The Google Ads account is in your name and stays yours, including if we part ways.
Clean tracking, real numbers per lead source and a monthly meeting where we go through what was done and why.
Up to roughly €2,000 ad spend per month. One channel, with a monthly report.
For €2,000 to €8,000 per month. Search and LinkedIn, fortnightly optimisation and a monthly meeting.
From €8,000 per month. Full funnel, CRM integration and a dedicated strategist, plus a performance bonus on your target.
All prices excluding VAT and ad spend. Google bills your budget directly to you. One-off campaign build from €450, including tracking and conversion measurement. Rather talk it through first? A sixty-minute strategy session is €150.
You let us look into your account or your site. You get an honest read and two or three concrete opportunities. Costs nothing, commits you to nothing.
We map which enquiries actually become customers and feed that back to Google. Only then do you know what a campaign returns.
Campaigns, exclusions and landing pages. Then ongoing optimisation and a monthly meeting.
Book an intro call →That is exactly when measurement matters. We feed your CRM or offline conversions back to Google so the algorithm learns from the enquiries that become customers, not from every submitted form. Do expect a longer run-up than a webshop needs.
We do not, you do. So at the start we agree how you feed leads back, even if it is just a monthly list. Without that, Google steers on volume and you get plenty of enquiries of the wrong kind.
That varies enormously by sector. Across live accounts we see leads from a few euros up to a few dozen. The question that matters is not what a lead costs, but what a customer earns you. We work back from there.
Yes. For B2B we often run them alongside Google. LinkedIn costs more per click, but you can target job title, company size and industry precisely. Budget at least €50 to €75 per day per campaign to learn anything useful.
No. Google bills your budget directly to you. We charge a management fee only, so you see exactly what goes to Google and what goes to us.
Yes. The account is in your name. If you do not have one yet, we set one up that belongs to you. If we part ways you keep everything: campaigns, data and history.
Ask for a free SEA scan. You get an honest read of your account or your site and two or three concrete opportunities. Reply within two working days, no strings.
